NUDGES is an Interreg Euro-MED study project that aims to demonstrate how Mediterranean countries can utilize behavioural strategies (“nudging”) to improve urban climate policies. NUDGES will deliver six proofs of concept, testing and comparing the effectiveness of nudging interventions versus cultural interventions. These interventions will use an innovative approach that focuses on how people feel and sense things, including what they see, hear, smell, taste, and touch.

Bridging the Gaps Between Awareness, Intention, and Action

Public awareness of climate change is higher than ever, yet this rarely translates into everyday sustainable behaviour. People know what matters, but changing habits – like transport, diet, or energy use – remains difficult. Since 72% of global emissions come from lifestyle choices, governments and cities must help close these gaps by making green options easier and harmful ones less convenient.

Let’s turn awareness into action and work together for a sustainable future.